Animal welfare organisation, Born Free USA launches campaign against trophy hunting

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Born Free USA, an internationally recognized leader in animal welfare and compassionate conservation, is launching a six week-long campaign in July and August to raise awareness of the global impact of trophy hunting and reveal the brutal facts behind common myths supporting the continuation of this cruel, outdated practice.

“The trophy hunting industry has unfortunately been able to persuade a segment of the public that it’s actually helping save endangered species like lions, tigers, elephants, and rhinoceroses by killing them for so-called sport,” said Angela Grimes, CEO of Born Free USA. “But hunting these threatened animals as recreation and then showing off their heads or other body parts doesn’t do anything to help vulnerable populations, and this is a chance to set the record straight.”

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Trophy hunting weakens wildlife populations by killing off the strongest and healthiest animals, which are considered better trophies. Hunters frequently target endangered species and contribute to the global wildlife trade that threatens biodiversity and wilderness habitats, the organisation notes in a press release, dismissing claims that trophy hunting helps maintain wildlife populations. 

Born Free USA’s trophy hunting campaign coincides with the fifth anniversary of the death of Cecil the lion. In a case that provoked widespread outrage, an American hunter and his guide in Zimbabwe used bait to lure Cecil from a national park, wounded him, and left him to suffer overnight before returning to kill him more than 10 hours later.

Despite the negative public reaction to Cecil’s death, the United States continues to allow trophy hunters to import trophies into the U.S. from around the world and allows domestic trophy hunting of iconic species like wolves, black and grizzly bears, and mountain lions.

“There’s nothing sporting about this practice,” Grimes said. “The animals targeted by the trophy hunting industry are facing shrinking habitats, increased contact with humans, and reduced populations. Many of them are on the verge of extinction. They need to be protected, not hunted.”

Born Free USA owns the largest Primate Sanctuary in the United States providing a permanent home for more than 450 primates rehomed from laboratories or rescued from zoos and private ownership.

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